“Logo” is often confused with the term “brand.” As a big part of a brand, it is the most permanent visual representation of a company, often lasting decades. It must be elegant, timeless and flexible. Does yours truly define your company?
“Logo design incorporates color, typography, perfect spacing, graphic shapes and often, a little wit.”
Logos are especially fun to create, because the design must contain the essence of our client’s business in an abstract way. Every element of design goes into creating one that just “gets” the business. Does yours?
As part of this project, Network9 named the company after the founder’s mission.
The Ink’d for Good logo design is one of our favorites, because it defines the mission of the company. Their business depends on getting free autographs from celebrities— which can be a major imposition.
Our brand strategy was for the company to give something back by donating a portion of their sales to the charity of the celeb’s choice. And they loved it.
The font is hand drawn to look like an autograph, and the business card is a sharpie pen.
There is a point in the OnPoint logo, a star in StellNet, a wedge in All About Leverage and so on. Each one is unique to the client and captures the essence of their brand. Are you rebranding or starting out? This is the time to explore the magic of your business and make your mark.
Your business card design is your brand’s calling card. When you hand one out, you want to make an impression and be remembered. This small piece of paper is one of the most important pieces of your marketing. Oh, BTW, it doesn’t have to be a card…
“There are three responses to a piece of design – yes, no, and WOW!
Or, are you starting a business and need to develop your new Identity? Do it now, so you present to world the in a powerful, professional way. Does your logo need an update to be more contemporary? Take the leap, give us a call!