“Logo” is often confused with the term “brand.” As a big part of a brand, it is the most permanent visual representation of a company, often lasting decades. It must be elegant, timeless and flexible. Does yours truly define your company?
“Logo design incorporates color, typography, perfect spacing, graphic shapes and often, a little wit.”
Logos are especially fun to create, because the design must contain the essence of our client’s business in an abstract way. Every element of design goes into creating one that just “gets” the business. Does yours?