Process

OUR 3-STEP "BREAK THROUGH" PROCESS​

How do you break through the 3 obstacles to sales? Our 3-Step process creates a clear, purposeful visual and verbal story that gives people a damn good reason to open their wallet. Break through the barriers and win new business! It’s easy to get started.

1. STRATEGY CALL 2. CREATE YOUR STORY 3. MAKE IT REAL

3-Step branding process: Define, Design, Develop

How to give people a damn good reason to buy from you.

The 3 obstacles to sales are “I don’t know you, I don’t like you, I don’t trust you.” (Yet)

Our simple 3-step process gives us the insight to create a verbal and visual brand story that overcomes the 3 obstacles to sales. Once customers know you, you can win their trust—and even affection.

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Step 1: strategy call to Identify the problem you solve

We have been accused of asking a lot of questions! But curiosity is how we understand your brand’s value and how your product helps people.

In Step 1, we interview you, your staff and your customers. We dissect your competitors. We feel your customer’s pain, so that you answer this question…“Why should I buy from you?”

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Milestone 1: emergence of the strategy

Milestone 1: identifying your brand strategy

At the end of Step 1 we have what we need to identify the needs of potential customers. Your purpose, value, culture and expertise form the story of what your brand is, says and does. Step 2 is turning it into a visual and verbal story.

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Step 2: creating your brand story

When clients see the results of Step 1 they are amazed at how accurately we “get” them. Our highly visual presentations include design direction, website prototypes and attention-grabbing headlines.

In Step 2, you will see your magic translated into a visual and verbal story that addresses customer’s deepest needs and desires. This changes everything.

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Milestone 2: Detailed mockups

milestone 2: Design STRATEGY PRESENTATION

Distinctly different approaches are presented to the leadership team. Everyone is involved in the decision-making process and the meeting is always filled with energy. Here is where you will visualize your brand and the words that describe it. At the end of Step 2, you will have a clear visual and verbal story that wins customers over.