The 3 obstacles to sales are “I don’t know you, I don’t like you, I don’t trust you.” (Yet)
Our simple 3-step process gives us the insight to create a verbal and visual brand story that overcomes the 3 obstacles to sales. Once customers know you, you can win their trust—and even affection.
We have been accused of asking a lot of questions! But curiosity is how we understand your brand’s value and how your product helps people.
In Step 1, we interview you, your staff and your customers. We dissect your competitors. We feel your customer’s pain, so that you answer this question…“Why should I buy from you?”
At the end of Step 1 we have what we need to identify the needs of potential customers. Your purpose, value, culture and expertise form the story of what your brand is, says and does. Step 2 is turning it into a visual and verbal story.
When clients see the results of Step 1 they are amazed at how accurately we “get” them. Our highly visual presentations include design direction, website prototypes and attention-grabbing headlines.
In Step 2, you will see your magic translated into a visual and verbal story that addresses customer’s deepest needs and desires. This changes everything.
Distinctly different approaches are presented to the leadership team. Everyone is involved in the decision-making process and the meeting is always filled with energy. Here is where you will visualize your brand and the words that describe it. At the end of Step 2, you will have a clear visual and verbal story that wins customers over.