Tagline writing is, in a way, like writing a mini mission statement.
A great tagline (AKA slogan), defines the true value of the business. In a very short sentence.
It may include:
- theirs or their customer’s mission, (Just Do It),
- an aspiration (Think Different) or
- what the business does (We have the meat).
Because we love taglines, we remember them, which is the whole point. Taglines are so powerful that they often become part of our culture and language. People quote them, copy them and create their own versions of them.
At Network9, we write taglines for our clients as part of their brand strategy.
Though these statements are short, writing one takes a great deal of input from the client, their customers and the staff itself. They hold the keys to the true value of the company.
Once we have done extensive research, we brainstorm ideas. We experiment with many different concepts to describe the purpose, value and aspiration of the company. There is no conclusion until the information is gathered and discussed. Learn more about what a tagline is and how to write one here
When writing a tagline, we factor in:
- What they do or sell
- The problem they solve
- What the customer gets
- What the product does, how it works or what their service provides
Here are taglines we have written for our clients:
NAILING YOUR CONSTRUCTION PROJECT
Smith McCord Construction
INVESTING IN OUR FUTURE LEADERS
Intern work/study program
WEALTH AS A WAY OF LIFE
Financial Management firm
GET CUSTOMERS TO COME TO YOU
Content Marketing Agency
Global Data Center provider
BRING A BIG WORLD CLOSER
Global Communications Corp.
TECHNOLOGY WITHOUT BORDERS
Global Technology company
YOU’RE NOT JUST A NUMBER TO US
Small Business CPA
DELIVERING THE GOLD STANDARD OF DATA MANAGEMENT: FAST, ACCURATE AND READY
Financial software company
SMARTER DATA, LESS RISK
Data Analysis provider
THE INTELLIGENT CLOUD
IT/Cloud services provider
THE PLACE TO
Abyssinian Baptist Church
THE FIRST FIRE ALARM SYSTEM THAT WATCHES ITSELF
Technology to monitor fire alarms remotely
Global PR firm
UNLEASH THE POWER OF QUICKBOOKS
Custom Quickbooks programming firm
LIFE IS NOT ALWAYS A STRAIGHT LINE