We all know the adage: if it ain’t broke, don’t fix it. But apparently some top businesses didn’t get the memo. When it comes to changing your logo — especially… Read more »
By Nola Barackman for Network9 You’ve seen them. Blockbusters with big stars and bigger budgets that place in the distant past. Directors and designers take painstaking care to capture every… Read more »
Designers never want to think of ourselves as janitors, but in the 1970′s they cleaned up one huge mess. The subway. How can attention to design tame the beast of… Read more »
Think of your brand identity as a uniform for your business. “Uniform” literally means “One Form.” An actual uniform helps identify a person from a particular company—think the brown uniform of… Read more »
Just Do It. Think Different. I’m Lovin’ It. Open Happiness. Achieving stickiness is the Holy Grail of a corporate tagline. But how do they do it? There is no one… Read more »
Annie Liebowitz photographed the iconic Born in the USA cover, which was the perfect visual language for Bruce’s music. Here’s an outtake from Springsteen’s session shot from the front that didn’t make the cut. It’s a terrific photo and iconic in its own right. So why didn’t it make the cover? In other words, why the butt?

















