When you are clear—and consistent—with the look, the feel and the content of your marketing, you give people a reason to believe in your brand.
This is very powerful, because when you are known for something, the people who benefit from your product or service will come to you, not your competitors.
But it takes strict discipline and a keen eye to do it—and maintain its integrity over time.
Proper Brand Management can shape your brand into one that people know—and love.
Even well-designed brands get off track over time. Brand Management is crucial to staying consistent.
Often in a brand’s life, new teams, new writers, or new designers come in, and like to add a little something of their own. Over time, this can dilute your brand. A Brand Manager’s job is to be a fierce watchdog for your brand, and see to it that every piece of marketing is consistent with your original brand concept. This is crucial to building brand recognition and loyalty.
They get to know your brand better than you know it yourself. They know when something is off brand, and how to fix it. They understand why it matters in building a loyal audience. That’s the person you want watching over it for you.