Sharp. Smart. Witty. Defined. A Brand is much more than a name. It’s not a logo.
It’s the connection people have with your product that makes them care.
It gives voice to your message, clarity to your ideas, and smiles to the people you help.
The mission of Brand Design is simple: Make people fall in love with who you are.
Most marketers are doing it wrong.
Traditional marketing is broken. Consumers want solutions, not clever advertising. More trust, less interruptions. People want to be empowered by and have fun with the brands they love. Brands have become part of our lifestyle. They define us, make us feel cool, or elegant, or smart. But you have to be a brand that people feel an attraction to. Good brand design starts with solving a problem or filling a need. That’s something to build on and talk about.
Brand design is a combination of needs, desires and personal expression.
We love what we can relate to. We’re fond of the familiar. Brand designers communicate the value of your company in a way that resonates with your customers. They’ll want to come back for a second date that turns into a long-term relationship.