What we did
Pronounced “Fitter”, FYTR, came to us to launch their brand. As a startup, they had to begin at the beginning. The FYTR Brand Design had to be powerful, high energy and dramatic.
The problem it solved
FYTR serves up fitness programs keyed with chef quality meals to help athletes perform at their highest levels. Their logo and website design had to feel like pro athletes in training. We used dramatically lit images with the blue of the logo incorporated in the photography to reinforce the brand.
FTYR has launched the home page successfully and is signing up clients as we speak. The full website is in the works, so come back soon to see more!