What We Did
We just love helping our clients find and exploit a unique niche. In the case of Wasser | Russ, it opened the door to a creative website unlike any other in the legal field. Their expertise in Art Law inspired the Network 9 team to create a high-style site devoid of the usual handshakes and gavels. We also convinced them to lighten up on the text, which gives the site an open and inviting feel that communicates, “Step inside, we don’t bite…our clients, that is.”
The Problem It Solved
When you set out to claim a niche, commitment is key. Our smart clients followed this maxim perfectly. The big brand window contains a rotating gallery of inspiring imagery. Bold titles and captions make it easy to navigate to your need. You’ll see red accents throughout the site and in all their branding. It serves the dual purpose of communicating excitement and razor’s-edge attitude clients appreciate in an attorney. Smart site for a firm of smart lawyers—right down to the SEO work and blog functions we did for them. And, of course, it is built in WordPress for easy editing and to encourage their blogging efforts.
Committing to a niche has a way of accentuating one’s expert status in a given field. The tactic is working for Wasser | Russ. Their blog is helping too. The site design makes it easy for them to post articles that are attracting search engines—and prospects—masterfully.