What we did.
Michter’s Whiskey has been a brand name going back to the days of George Washington. We created a website to reflect the long history, high quality, richness and textural qualities of the product itself.
The problem it solved.
The client wanted a web presence for their star brand. It had to be warm and sensual in its color and imagery. The parchment paper, use of textures like weathered wood, copper and dark, deep colors helped create the mood they were looking for. We created custom images with the Michter’s brand image burned into the barrels to create product images from bygone days. The website has information for whiskey geeks such as the History of Whiskey, and an extensive glossary of whiskey terms, with more to come. Network9 created their new website in WordPress to give them the ability to add and edit content in-house, and made the website SEO compliant.
The website has just been launched, but it’s off to rave reviews already. Stay tuned for more news.