What we did
In the trash-talking take-no-prisoners business of recycling, you have to break through the clutter to distinguish yourself. Network9 created an “attitude of gratitude” that’s helping Charter Recycling outshine other clothing recyclers. We designed new recycling bin graphics that thank clothing-contributors who drop off their used clothing in Florida, and let people know who they are helping.
Next, we created a responsive WordPress website that reused the same look and feel. The benefits of working with a full service design agency were in full display as we wove together a winning web presence with custom infographics that show, not tell, how they work. We write their weekly blog which focuses on the benefits of recycling and tells Charter’s story. The original graphics give the site a visual identity.
The problem it solved
Traditionally, collection bins are an eyesore. The cheerful, message-laden bin-graphics Network9 created for Charter are anything but. Charter’s challenge on the web was that they had to break through the clutter while appealing to three distinct audiences. Network9 provided content strategy and copywriting that skillfully addressed each audience—all while maintaining Charter’s fresh fresh brand identity and voice.
Thanks to the seo optimization we did, Charter’s site traffic is off the charts. In a reversal of industry norms, property managers are actually calling us for bins. Charter’s clear and consistent messaging is also driving calls every day from international buyers looking for professional, reputable suppliers.