What we did.
Buffalo New York cable television station, Bridges TV, works to bring the East and the West together through sharing culture, news and politics. Their existing blog had little traction in the search engines, needed a fresh design that was more user-friendly and more flexible for their many authors to add content. We redesigned the layouts and functionality, but maintained a nod to their current brand identity. We also designed their newsletter and set them up with a service that can handle their 30,000+ mailing list with ease.
The problem it solved.
The redesign is cleaner, easier to read, and allows their contributors to enter their articles from any Internet connection, no matter where the news takes them. Behind the scenes we did a keyword analysis and we trained their authors to use the targeted keywords to write strategic SEO compliant copy. The blog drives traffic back to their main site, www.bridgestv.com.
Content gets posted regularly and often. They have built a following for the blog that continues to grow. We love their philosophy and trust that sharing ideas can help bring differing cultures together.
What the client says:
It’s been a pleasure working with Carmen and network9. We’ve been using them for a little over a year and they’ve added value in a number of ways. Our newsletter design has improved dramatically. It’s now simple, clutter free and easy to follow. We feel we’re serving our customers and the sign on/opt out process works seamlessly so we always feel we’re reaching the right people. They’ve also added simplicity to monitoring on who opens our newsletter. We don’t have to use multiple sites to monitor who is coming to the site and that’s a big help to us internally. In addition – there was a simplicity and pleasure in the design process – how we got things built – and that’s been very important.”