You only have one chance to make a good first impression. An introduction to your company’s services needs to be focused on the recipient—what’s in it for THEM?
The NY and Florida-based clothing recyclers, Charter Recycling, wanted to pitch to large property management companies and retailers. The Pitch Book we designed and wrote explains why having collection bins in their shopping centers is good for them, our third world neighbors, and our planet. The result? The sales person who sent this was able to land an appointment with the right person, because Macy’s got what Charter did, and why it was good for them.
…The only reason what we do resonates is because I gave him that packet.