INBOUND 2015: Market Unto Others The Way…
Fresh from her trip to Inbound 2015 last week, our chief marketer and favorite Irish gal, Lorna, is bursting with ideas and enthusiasm for all things INBOUND Marketing.
Wondering what Inbound 2015 is?
It’s the ultimate annual Inbound Marketing event hosted by Hubspot (giants in the Inbound Marketing world). 14,000 people from every corner of the world (they even came from Australia!) descended on Beantown for 4 days of serious learning, fun networking and professional growth.
The whole idea behind INBOUND is to inspire, drive and educate today’s marketers by sharing… EVERYTHING. And boy do we mean everything. Today’s marketing world is all about sharing what we do and how we become successful, so you can do it to.
There were keynotes from Seth Godin, Brene Brown, Dan Pink, and Chelsea Clinton. There were innovative talks and educational breakout sessions from some of the biggest and brightest brains, as well as Inbound Rocks with Amy Schumer.
The best thing about Inbound was the takeaways, and there were many. Some are still racing through our heads, so here are our Key Takeaways from Inbound 2015:
Stop Comparing Yourself To Other People
No matter who you are or what you do, comparing your marketing journey to someone else’s (especially someone bigger than you) is a recipe for disaster. Doing this will make you feel insecure about your own marketing activities and it will knock your confidence and self-belief.
One quote that was mentioned more than a few times was:
“Don’t compare your insides to someone else’s outside.”
We couldn’t agree more. We intend on focusing on our own journey, and keeping our eyes firmly fixed on the road ahead.
Some wisdom from Brene Brown was to be vulnerable and honest. Often we think up stories in our head about situations that couldn’t be further from the truth.
We all have different things going on in our lives, so if you find this happening you at work or in life in general, circle back with the person and say ‘here’s what I’m telling myself about what’s happening. Is this what’s happening?”
You’ll be surprised how wrong the stories we tell ourselves can be.
Headlines Are Key
This one may sound like a no brainer, but you can’t underestimate the importance of your headlines. They are vital in today’s marketing world, so you need to give them the attention they deserve.
Headlines are why readers will engage with your content, and hit that share button. Here is your chance to be creative. Look at ones that grabbed your attention and see if you can find out what it was that made them so compelling. Were these headlines funny? Did they make you think you were missing something? Did create a sense of fear that you were doing something wrong (negativity bias)? Or did they make it obvious there was something juicy in the content?
Not Everything Will Work
Described as being marketing’s dirty little secret – not everything you do will work. Some content will perform amazingly and some content will fail. You shouldn’t view this as being a bad thing. It means you are experimenting to see what will work for you, and what won’t. This means you can…
Pour gasoline on what’s working and dump what’s not.
If you want your company to be a success, you have to have a specific focus. Too often, small marketing teams try to do everything at once, but this means they won’t make a big impact on any one area! Without a focus they won’t make a difference! In other words, you’ll be a jack-of-all-trades, but a master of none.
On a final note…
Dharmesh, CTO and founder of Hubspot, really sums up marketing today:
“Market unto others the way you would want marketers to market unto you.”
If you wouldn’t like to be marketed to by the methods you’re using, why do think anyone else will?
Like we always say, online you compete with life. You need to remember, people’s time is precious, so need to show some RESPECT. Food for thought.