Attention CEOs! Here’s How to be a Good Client
Do you really want great work from your designer?
It’s not completely up to your designer to do a good job on building your brand. Creating effective design takes collaboration, thoughtfulness, and planning. It’s not an accident.
Learning how to be a good client can help you get the best work from your designer, maybe even great work.
“Extraordinary work is done for extraordinary clients.”
How can YOU be an extraordinary client?
- Set your vision and goals—first. Think about it, talk to clients, customers, and friends, before you give direction to a designer. Your designer can be a great partner in focusing your ideas. How do you reach a destination without a road map?
- Make up your mind about the key things you want to accomplish. Changing direction in midstream wrecks havoc on your project.
- Identify your target market. Understand your competition.
- Keep your decision-making group small, and only include people who are marketing and brand champions.
- Get other opinions, but do it early. A strong leader knows how to elicit ideas from a wide group without losing sight of their vision and goals.
- Communicate clearly.
- Make decisions that align with your vision and goals. Don’t use purple just because it’s your favorite color. Put your brand first.
- Fully discuss the pros and cons of your product, and all concerns up front. Designers are problem-solvers at heart.
- Trust and respect your designer. It just won’t work any other way.
- Be willing to take a risk. The best work is always something that hasn’t been done before. That’s what makes you stand out.
Red Flags for the Designer
- The owner is too busy to meet with you.
- You hear…“I’ll know it when I see it.”
- We’re taking a vote.
- I’m going to show it to my husband/wife/interior designer/nephew/focus group to see which one they like.
- My daughter’s favorite color is pink; I’d like to use it in the design.
- I like this font I saw on a candy bar better.
So, be a better client, and you’ll get better work. Do your homework, collaborate, and lead with your vision. Unless, of course, you want to be ordinary.