Setting Limits on Revisions—How it Helps the Creative Process

September 19, 2013


Why limit revisions? Can’t I just make changes until I am happy?

Good question, and one we get asked all the time when designing websites or brochures. Limiting the number of revisions does not deter the creative process; it actually helps to focus it. We’re not being lazy—there are definite benefits to you in keeping revisions tight.

It’s not all up to us

Your communication about your company, your market, and your needs are essential in guiding us in the direction your brand concept will take. Give your brand identity thought, discuss it among your team and arrive at a consensus before we begin.

If you aren’t there yet, don’t worry. That’s part of the fun of crafting your brand. In that case, have your entire team at our first meeting for an open discussion about:

  • Who you are
  • What you stand for as a company (your values and goals)
  • How you are different from your competitors
  • Your strengths and weaknesses
  • What your goals are for your website
  • Who are your competitors and what they are doing
  • Giving people a reason to believe

Only you can help us discover what that reason is. That’s what we build a brand around. The copy needs to help people make the decision to contact you and the design support that idea. We will get you there.

Get us going in the right direction

If we have a clear direction, the initial design presentation will be on target, and you will be happy.

Each design we present in the first round of ideas will approach the concept differently, but be a reflection of an agreed upon message. In our first strategy meeting, we will bring examples so that we can discuss the overall design, photography direction, and key messaging. If your team has ideas, now is the time to share them with everyone.

We rarely miss the target when our clients help us to define who they are and participate wholly in the process.

Building the Mechanics

Be prepared with a list of the content priorities are for your home page. Discuss the structure of your site prior to our meeting, look at other sites in your industry, and have input from your team on what needs to be on your website. What functions do you want? Make a quick layout on a piece of paper, showing where you want things to go. It will help you think it out. Many revisions are due to content changes.

Round 1

After the initial presentation, we zero in on a specific design. The first round of changes, if any, would be the most comprehensive. Often, we have very few changes. This is the time to really digest the design, ask questions, discuss your needs and make the more global changes in the first round. Pretend this is your actual website. Once we have your feedback, we’ll then show you the revised design for approval.

Round 2

This will be the third time you see your design. It will have incorporated the changes made after the initial presentation, and will be very close to where you want it to be. The changes made after this should be minor tweaks. We accommodate tweaking after the site is developed and is in the “beta” stage.

The Benefits

• Your project will get done faster

• There will be less confusion on both sides

• The design team will not experience burnout

• It helps us both be accountable for the timetable

• It will keep your project on budget

• It limits procrastination and helps your decision-making process

• Your design will look fresher and not look “worked over” or like the kitchen sink

• Your message will not be muddled by over thinking

That’s why we stick to 2 rounds of changes. It holds you accountable and helps you focus in on things early on, saving a lot of time, money and disappointment in the long run. The bottom line is, talk with your team first and get consensus on the direction you want to take.

Do your homework. Look at other websites and see what they are doing that you might like to do on your site. Be clear in your communications with us, so we can get your website in front of your audience as soon as possible.

The beauty of a reliable, responsive, caring design team is that you can build on the solid foundation we create together.

View our infographic on our design process