Email Campaign | What to Write In a Newsletter | Network9

It’s not what you say, it’s how you say it. We’ll skip any discussion about that trite little saying, but it carries some truth. From dancing around a question about someone’s cooking to explaining why you were really late to that meeting, there are plenty of subtle differences that make a message believable and interesting – or not. Same goes for your email newsletters, and we’ll tell you how to use language in your favor.

So you’re sending out an email. Great! Once you have a topic in mind, it’s all about tweaking what you say to get the right readers engaged. Set concrete goals for your digital campaign. Even document them.

• Are you trying to find new leads?

• Are you launching a new product?

• Are you promoting a special event?

• Are you trying to boost sales?

Let’s say you’re running a fashion brand, and you’ve just launched a new website. You’ll want to convey that. But how would you nuance your e-newsletter to get the results you want?

• For new leads: Introduce your email contacts to your new web page, and then give them an incentive to pass the news along. Make social-media sharing especially prominent, or offer a “friends and family” discount for e-commerce through the weekend.

• For a new product: On your site, you might have a new type of leather coat for sale. Spotlight that item on your homepage, and use that imagery in your newsletter. In your campaign, try adding a phrase like, “Our website is shiny and new, but so is our outerwear selection. Check out latest arrivals, like this chic leather coat.”

• For a special event: Let’s say you timed your web launch so it would coincide with a party or special occasion. Point out the section of your website where photos, videos and reports from that event will be shared. Blogs and online magazines are great for that.

• For boosting sales: Once people click through to your beautiful new site, how do you get them to shop? Highlight ways you’ve made e-commerce simpler. Waive shipping fees for a few days, or give customers a 10% discount on certain items. Before long, they’ll be shopping away.

If you’re stumped for ways to send the right message, just call or email us anytime. It’s a carefully crafted art to get your point across, and we’re always here to help.