Why a Corporate Blog Improves Your SEO

September 9, 2011

improving SEO with your blog

Everyone is talking about the possibilities of Google + to provide valuable SEO to companies in a way more beneficial than Twitter and Facebook combined. But with all this attention being diverted to micro-blogging, companies should not forget the power of a well-written blog for their business.

To date, a blog section within your website is arguably the easiest and most effective way to publish content online and keep your website fresh and relevant. It gives you a voice in the community when 140 characters doesn’t cut it.

But more importantly, a blog is a way for search engines to see how relevant and active your website is. Regular blogging gets you recognized by search engines more often, meaning you’ll get indexed within hours rather than weeks if you are consistent and update it often, even once a month.

How to optimize your posts in a nutshell

There are a lot of opinions on how to optimize your blog for SEO, but we think the most valuable practice is to maintain quality content on a specific topic. You can always update your blogging strategy to the latest trends and advice, but if the content doesn’t engage your existing audience as well as new readers you won’t make an impact. You are the expert in your field—shout about what you know.

On the back end, make sure to put in relevant page titles, page descriptions and tag your articles. Remember to include alternate text and use strategic keywords when titling the images you use. Alt text not only helps your SEO, it allows blind people to read the description of the image.

So use keyword rich content, swap links with other bloggers, submit links to directories and make sure your design is professional and easy to use. But above all else, post regularly and post quality. Go out and find your own virtual voice!