the 3—30—3 Rule
What is the 3-30-3 rule?
No, it is not Tweedle Dee’s proportions. It’s our way telling how your website’s home page is performing. In this age of lower and lower attention spans, a few seconds can make all the difference in conversion. It’s the same simple rule of “You only have one chance to make a good first impression.” Visitors get it in the blink of an eye.
How does your website perform? If you are not getting a good portion of new business, then it’s not doing its job.
Here’s how it works:
- Great! You have a visitor to your website. If they stay for 3 seconds, you have their attention.
- If they stop and look around for 30 seconds, they know they are in the right place for their search, and are interested in your product or service. Even better.
- If they stay on your site for 3 minutes, an elephant’s life on the web, you have engaged them and are likely to convert them to a customer. This is exactly what we are looking for.
Analytics at work
An analysis of your website can help you garner extremely useful information. Analytics should be available from your web host, or you can install Google Analytics easily. Look to see which pages have been viewed, and how long they stay—if they come to your home page and leave, it’s time to seriously reassess your website.
A good web designer will know what to look for, be able to evaluate your home page and website with an experienced eye, and advise you on how to improve it to engage visitors and lead them to view more pages, which can, of course, lead to a sale.
Is your website working hard for you?
Let’s face it—if your site is more than 3 years old, or looks it, it’s not doing its job. Your website is your “Virtual Voice” out there selling for you, 24/7, and should be bringing you business. Design changes, technology gets more advanced, and the user wants a better experience every day.
Converting your 30-second visitors into a 3-minute “stayers” is your website’s job. If it’s not doing it, fire it! And hire a web design expert like, well, us.