Google and Company — The Scoop on SEO
How SEO works—and why you’ll get more traffic.
We could write pages about Search Engine Optimization. It is a science practiced expertly by those who know the rules and how to play the game. A website that is generating a substantial portion of your business is an asset that is extremely valuable, and does not depreciate.
The short story is that search engines like Google list sites the highest that have the most relevant content, so that users can find a good result for their search. That’s their job. But how do they know who is the best?
The three crucial things that affect your rank:
- Relevant content containing the right keywords in the right proportion to the text
- Correctly crafted page titles, URLs and page descriptions
- Inbound partner links
What helps a site gain a high organic rank is relevant content, in text form. Google sees text, period. Your page titles, URLs and page descriptions need to be crafted with the right keywords. Other sites linking to yours are “votes” for your site, and you are rewarded greatly for this. Acquiring aprtner links takes time and expertise, and is what an SEO Campaign involves.
The value of knowing what keywords to use
Sounds simple? It is, but how do you know what people are really searching for? What key words should you use? That’s where the SEO experts come in. We will give you an accurate, detailed keyword analysis that will show you what keywords are being searched daily, the number of searches for each term, and how much competition there is for that keyword.
Then, we can create a strategy to optimize your site pages for the right keywords with the least competition. Its a great foundation, and helps the search engines find your pages. The best time to do an analysis is right at the start of your project. Your site copy can be written to be SEO compliant right from the start, and if you are blogging, we will train you to optimize your own articles.
Tracking & Tweaking
With special tools, we can track the number of visitors, how many pages they viewed and give you an accurate picture of how your site is doing. This can help you tweak the content, add new pages to eliminate weak points or strengthen areas people are interested in.
Taking it further, you can engage in a campaign of partner linking, content building, creating mini sites, social networking and lots of other ways to drive relevant searchers to your site. Your time and budget will tell us how much you can do and how aggressive you can be. We have seen a jump of 300-400% of visitors within 3 months of optimization, sometimes resulting in millions of dollars of new business our clients would not have had.
Search Engine Optimization is an integral part of your web site’s success. If your website is not bringing in new business, it isn’t doing it’s job.